How Testimonials Trigger B2B Prospects To Buy

You’re not selling to robots, but to real human beings who need to be convinced your product is the right fit for them. Testimonials are a powerful way to create social proof and trigger prospects into becoming customers. In this … Read More

What can B2B marketers learn from social stories such as Instagram, Facebook and TikTok?

In recent years, social media stories have taken the internet by storm. From Instagram to Facebook to TikTok, people can’t get enough of these short, engaging pieces of content. But what can customer stories learn from these social media powerhouses? … Read More

The Power of Narrative Transportation in B2B Testimonial Stories

As a B2B marketer, one of your key objectives is to create content that will help generate demand for your product. You likely already know that customer testimonials can be extremely powerful in this regard—but did you know that the … Read More

What makes a good customer testimonial?

A customer testimonial is a powerful way to build trust and credibility with your audience. After all, if your customers are happy with your product or service, that’s the best endorsement you can ask for. But not all customer testimonials … Read More

How to Use Testimonials and Case Studies to Overcome Objections from Prospects

As a product marketer, you know that one of the most important things you can do is overcome objections from prospects. After all, if you can’t overcome their objections, they’re never going to buy your product! Testimonials and case studies … Read More

Wizu Adds Zapier Integration, Tagging, Live Support & More

Summer has come early with the latest Wizu product update including Zapier integration along with new functionality and user experience improvements, … Read More