How Testimonials Trigger B2B Prospects To Buy

You’re not selling to robots, but to real human beings who need to be convinced your product is the right fit for them. Testimonials are a powerful way to create social proof and trigger prospects into becoming customers. In this … Read More

How to Use Testimonials and Case Studies to Overcome Objections from Prospects

As a product marketer, you know that one of the most important things you can do is overcome objections from prospects. After all, if you can’t overcome their objections, they’re never going to buy your product! Testimonials and case studies … Read More

The Benefits of Written Testimonials Over Video Testimonials

Testimonials are a key part of any company’s marketing strategy. They provide social proof that your product or service is effective and can help increase conversions by instilling trust in your brand. But what type of testimonial is best? In … Read More

Customer Testimonials vs Customer Success Story vs Case Studies

Chances are that you’re using these words interchangeably. That’s a common issue, but there’s actually a difference between customer testimonials vs customer success story vs case studies. And it’s more than you might think. We’ll break down why 2 out … Read More