Conversational Surveys Vs Traditional Surveys

Conversational Surveys Vs Traditional Surveys At Wizu we are clearly big fans of the conversational survey. We truly believe they are the innovation that both companies and customers have been crying out for. But we

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How Improved Response Rates Lead To Better Quality Data

At Wizu we have been on a mission to improve survey response rates but is there actually any benefit in getting more survey responses? Are you just going to get a higher volume of the

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Conversational Surveys: An Introduction

Customer feedback. Every company needs it. Every customer has an opinion. So how do you go about collecting it? Well usually the best way to collect a large number of opinions is via a survey.

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Survey Respondent Experience – Let’s Talk About the Elephant in the Room

Customer experience is the hot topic right now with more and more companies claiming they are putting the customer at the centre of their strategy. There are customer experience consultancies, customer experience managers and entire

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Why Do We Still Need Surveys In 2018?

In today’s world we have huge quantities of data generated by Social, devices and other digital activity, so do we still need to send out surveys to our customers when we can deduce whether they’re

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Everything You Need To Know About Customer Satisfaction

What Is Customer Satisfaction? Before we get into the importance of customer satisfaction, let’s take a step back and look at a definition of customer satisfaction. Broadly speaking, customer satisfaction is exactly what it sounds

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Are Modern Surveys Reverting To Conversations?

The latest technique in the feedback industry is to use a conversational user interface to gather responses rather than a traditional form based survey.  This conversational / chat interface has risen to be the de-facto

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The Case for the Modern Survey Replacement

Current survey situation Online surveys continue to be a useful way of capturing customer feedback but there hasn’t been any real innovation in the past decade or so.  The traditional online survey has remained a

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How To Avoid Survey Bias

Survey bias is an often-neglected part of the survey creation process. If left unchecked, it can make your results irrelevant and insignificant. So, what exactly is survey bias, what are the main causes and how

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How To Make Customers Actually Like Leaving You Feedback

Ugh, another feedback request, another survey invitation. This time I could win 400 paper clips for just 10 minutes of my time. I am constantly being asked to review things. Amazon even asks me to

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