surveys

Conversational Surveys Vs Traditional Surveys

Conversational Surveys Vs Traditional Surveys At Wizu we are clearly big fans of the conversational survey. We truly believe they are the innovation that both companies and customers have been crying out for. But we would that wouldn’t we! So, … Read More

How Improved Response Rates Lead To Better Quality Data

At Wizu we have been on a mission to improve survey response rates but is there actually any benefit in getting more survey responses? Are you just going to get a higher volume of the same insight? Or are there … Read More

Conversational Surveys: An Introduction

Customer feedback. Every company needs it. Every customer has an opinion. So how do you go about collecting it? Well usually the best way to collect a large number of opinions is via a survey. Unfortunately, surveys are incredibly boring … Read More

Survey Respondent Experience – Let’s Talk About the Elephant in the Room

Customer experience is the hot topic right now with more and more companies claiming they are putting the customer at the centre of their strategy. There are customer experience consultancies, customer experience managers and entire organisations dedicated to customer experience. … Read More

Why Do We Still Need Surveys In 2018?

In today’s world we have huge quantities of data generated by Social, devices and other digital activity, so do we still need to send out surveys to our customers when we can deduce whether they’re happy or not based on … Read More

Are Modern Surveys Reverting To Conversations?

The latest technique in the feedback industry is to use a conversational user interface to gather responses rather than a traditional form based survey.  This conversational / chat interface has risen to be the de-facto standard now for text messaging … Read More

The Case for the Modern Survey Replacement

Current survey situation Online surveys continue to be a useful way of capturing customer feedback but there hasn’t been any real innovation in the past decade or so.  The traditional online survey has remained a form-based series of questions with … Read More

How To Avoid Survey Bias

Survey bias is an often-neglected part of the survey creation process. If left unchecked, it can make your results irrelevant and insignificant. So, what exactly is survey bias, what are the main causes and how can you eliminate it? What … Read More

How To Make Customers Actually Like Leaving You Feedback

Ugh, another feedback request, another survey invitation. This time I could win 400 paper clips for just 10 minutes of my time. I am constantly being asked to review things. Amazon even asks me to review other people’s reviews. To … Read More

Evolving Customer Surveys into Customer Stories

I popped into my local supermarket today to pick up some essentials (nappies and alcohol if you are interested – only one of those is for me). As I queued for the pleasure of serving myself at a self-scan checkout, … Read More