Social Proof

The Perils Of Working With Third-Party Contractors To Collect Customer Stories

Introduction As a marketer, one of your key responsibilities is to collect customer stories that can be used in your marketing and sales collateral. You may be tempted to outsource this task to a third-party contractor, but there are several … Read More

Salesforce Home Page

Salesforce Customer Success Stories: what we can learn

In this post, we’ll explore how Salesforce are using Customer Success Stories and highlight some of the key story features.  Please note, these are my opinions only and I have no inside knowledge! Why Salesforce?  Salesforce has hugely influenced the … Read More