Customer Success Story

Salesforce Customer Success Stories: what we can learn

In this post, we’ll explore how Salesforce are using Customer Success Stories and highlight some of the key story features.  Please note, these are my opinions only and I have no inside knowledge! Why Salesforce?  Salesforce has hugely influenced the … Read More

Customer Testimonials vs Customer Success Story vs Case Studies

Chances are that you’re using these words interchangeably. That’s a common issue, but there’s actually a difference between customer testimonials vs customer success story vs case studies. And it’s more than you might think. We’ll break down why 2 out … Read More

Why use customer success stories on your website?

Why use customer success stories on your website? That feels like the million-pound question these days. I mean, do you really need client success stories? Is anyone going to read it? Well, the short answer is: ‘yes, but only if … Read More

Customer Success Story Template

You probably get why you should have success stories. They’ll help you acquire more customers through relatable social proof. And you probably have an inkling that they’re the evolved form of case studies. (Case studies are dead. They’re wholly unrelatable.) … Read More