Video testimonials are one of the most effective methods of marketing, yet many companies still rely solely on written testimonials. In this blog post, we’ll explore why video testimonials are more powerful than written testimonials and how you can use … Read More
Customer Success Story
How to improve your Customer Story productivity
It’s no secret that Customer Success Stories are important. Case Studies and long-form testimonials can be a great way to show off your organization’s successes, and they can help recruit new customers. But writing Customer Success Stories can be a … Read More
Salesforce Customer Success Stories: what we can learn
In this post, we’ll explore how Salesforce are using Customer Success Stories and highlight some of the key story features. Please note, these are my opinions only and I have no inside knowledge! Why Salesforce? Salesforce has hugely influenced the … Read More
Customer Testimonials vs Customer Success Story vs Case Studies
Chances are that you’re using these words interchangeably. That’s a common issue, but there’s actually a difference between customer testimonials vs customer success story vs case studies. And it’s more than you might think. We’ll break down why 2 out … Read More
Why use customer success stories on your website?
Why use customer success stories on your website? That feels like the million-pound question these days. I mean, do you really need client success stories? Is anyone going to read it? Well, the short answer is: ‘yes, but only if … Read More