The Art of Conversational Surveys

Hopefully the fact you are reading this article means you already understand what conversational are and why they are so much better than traditional online survey forms. If not, then let me give you a

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How To Turn Survey Responses Into Actionable Insight

Finding out if your customers are happy is a pretty simple process. Getting to know the reasons why they are happy, or more importantly why they are unhappy is not quite so straight forward. By

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Conversational FAQs: The Benefits Of A New Approach

Your customers have a number of frequently asked questions regarding your business and want a convenient way to find this information out. They want a quick and concise answer and they don’t want to have

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How To Map The Emotional Journey Of Your Customer Experience

Emotion plays an integral part in any customer journey with customers going through a range of positive and negative emotional reactions. To offer a good customer experience you need to ensure the positive emotions outweigh

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Conversational Surveys: An Introduction

Customer feedback. Every company needs it. Every customer has an opinion. So how do you go about collecting it? Well usually the best way to collect a large number of opinions is via a survey.

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Survey Respondent Experience – Let’s Talk About the Elephant in the Room

Customer experience is the hot topic right now with more and more companies claiming they are putting the customer at the centre of their strategy. There are customer experience consultancies, customer experience managers and entire

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How To Use Text Analytics To Improve Customer Experience

A customer’s experience is very much a qualitative and emotion based experience. So why are companies so obsessed with turning this into a quantitative measure? Whether it is Net Promoter Score, Customer Satisfaction or Customer

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8 Ways To Use AI Powered NPS To Improve Your Business

Net Promoter Score is a core KPI at many organizations. It is simple to measure and its findings can be used to indicate other metrics such as customer retention and revenue. Collecting your NPS is

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How Artificial Intelligence Can Transform Your NPS Surveys

Introduction to NPS Net Promoter Score (NPS) is used to measure the loyalty of a company’s customer relationships. It is used by many companies to both measure customers experience and predict business growth. NPS provides

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The Holy Trinity of Customer Experience – Connecting Leadership, Employee and Customer Feedback

Chicken or the egg? There has been a growing trend over recent years of experts declaring that the ‘customer comes first’ days are over and that actually employee experience is more important than customer experience.

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