Retaining your clients can be the difference between success and failure in B2B.

Client retention is especially important in a Business to Business environment as often losing just one client can lead to a significant drop in revenue. By implementing an engaging VoC strategy you can easily identify how your clients are feeling and prioritise any at-risk clients.

Why It's Important

Business-to-business (B2B) companies recognize that customer experience is now a key competitive differentiation and is critical to growth. The problem is, less than a quarter of them currently excel. Three quarters of companies who switch suppliers/ brands do so due to a poor customer experience and more than half of those who recommend a company make this based on customer experience rather than price or product.

Wizu can help B2B companies gain a competitive advantage by helping you direct attention on what makes your customers happy. By measuring and improving customer satisfaction you can improve retention rates and increase referrals.

How Wizu Can Help B2B Companies


Listening to your B2B customers is proven to increase growth, boost recommendations and reduce churn.


We can help you understand which aspects of your products and services need more attention right now.


Find out what keeps your best customers coming back and identify the behavior of those you lose.

Why Choose Wizu?


Embed information about what the chat is about, such as a case number, product number or the respondent’s name.  Personalization increases response rate and improves the quality of the responses.


Wizu’s text-based ChatUI is built on natural language conversations so your customers will feel like they’re chatting not answering a set of questions.  Conversations adapt based on the customer journey.


Choose the right bot for your audience: use a gallery bot like Wizu or design a bot that reflects your brand’s persona with your own profile picture, style and set of responses.  Be Wizu or be you, the choice is yours.

Try Our Demo B2B Survey Below


If you want to see Wizu in action and find out more about how it works, book a demo with one of our team below.