When it comes to Customer Stories, B2B product marketers often struggle with how to prove the ROI. It’s not always easy to quantify the impact of storytelling on lead generation and sales, but that doesn’t mean you can’t find ways to … Read More
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How to Use Testimonials and Case Studies to Overcome Objections from Prospects
As a product marketer, you know that one of the most important things you can do is overcome objections from prospects. After all, if you can’t overcome their objections, they’re never going to buy your product! Testimonials and case studies … Read More
The Benefits of Written Testimonials Over Video Testimonials
Testimonials are a key part of any company’s marketing strategy. They provide social proof that your product or service is effective and can help increase conversions by instilling trust in your brand. But what type of testimonial is best? In … Read More
Why Video Testimonials Are More Powerful Than Written Testimonials
Video testimonials are one of the most effective methods of marketing, yet many companies still rely solely on written testimonials. In this blog post, we’ll explore why video testimonials are more powerful than written testimonials and how you can use … Read More
How to improve your Customer Story productivity
It’s no secret that Customer Success Stories are important. Case Studies and long-form testimonials can be a great way to show off your organization’s successes, and they can help recruit new customers. But writing Customer Success Stories can be a … Read More
How to ask a client for a testimonial or case study?
Every business wants to hear their customers’ success stories – they serve as sources of inspiration and an excellent marketing tool. After all, who doesn’t like to know that other people have done what we want to do? However, getting … Read More
Salesforce Customer Success Stories: what we can learn
In this post, we’ll explore how Salesforce are using Customer Success Stories and highlight some of the key story features. Please note, these are my opinions only and I have no inside knowledge! Why Salesforce? Salesforce has hugely influenced the … Read More
Customer Testimonials vs Customer Success Story vs Case Studies
Chances are that you’re using these words interchangeably. That’s a common issue, but there’s actually a difference between customer testimonials vs customer success story vs case studies. And it’s more than you might think. We’ll break down why 2 out … Read More
Why use customer success stories on your website?
Why use customer success stories on your website? That feels like the million-pound question these days. I mean, do you really need client success stories? Is anyone going to read it? Well, the short answer is: ‘yes, but only if … Read More