How many customer stories do you need?

When expanding your organisation’s customer success story library, you must ask yourself a few questions. How many customer success stories do we need? How do we get those customer stories? Do we already have those customer success stories somewhere in … Read More

How Testimonials Trigger B2B Prospects To Buy

You’re not selling to robots, but to real human beings who need to be convinced your product is the right fit for them. Testimonials are a powerful way to create social proof and trigger prospects into becoming customers. In this … Read More

The Power of Narrative Transportation in B2B Testimonial Stories

As a B2B marketer, one of your key objectives is to create content that will help generate demand for your product. You likely already know that customer testimonials can be extremely powerful in this regard—but did you know that the … Read More

What makes a good customer testimonial?

A customer testimonial is a powerful way to build trust and credibility with your audience. After all, if your customers are happy with your product or service, that’s the best endorsement you can ask for. But not all customer testimonials … Read More