When expanding your organisation’s customer success story library, you must ask yourself a few questions. How many customer success stories do we need? How do we get those customer stories? Do we already have those customer success stories somewhere in … Read More
Customer Success Story
What can B2B marketers learn from social stories such as Instagram, Facebook and TikTok?
In recent years, social media stories have taken the internet by storm. From Instagram to Facebook to TikTok, people can’t get enough of these short, engaging pieces of content. But what can customer stories learn from these social media powerhouses? … Read More
The Power of Narrative Transportation in B2B Testimonial Stories
As a B2B marketer, one of your key objectives is to create content that will help generate demand for your product. You likely already know that customer testimonials can be extremely powerful in this regard—but did you know that the … Read More
10 Reasons Why Customer Success Stories Are Important To B2B Organizations
Introduction B2B companies rely on customer success stories to show off their products in the best light possible. When customers are happy, they want to tell the world how great your product is. By showcasing your product through customer stories, … Read More