Social Proof

How many customer stories do you need?

When expanding your organisation’s customer success story library, you must ask yourself a few questions. How many customer success stories do we need? How do we get those customer stories? Do we already have those customer success stories somewhere in … Read More

How Testimonials Trigger B2B Prospects To Buy

You’re not selling to robots, but to real human beings who need to be convinced your product is the right fit for them. Testimonials are a powerful way to create social proof and trigger prospects into becoming customers. In this … Read More

What can B2B marketers learn from social stories such as Instagram, Facebook and TikTok?

In recent years, social media stories have taken the internet by storm. From Instagram to Facebook to TikTok, people can’t get enough of these short, engaging pieces of content. But what can customer stories learn from these social media powerhouses? … Read More

The Power of Narrative Transportation in B2B Testimonial Stories

As a B2B marketer, one of your key objectives is to create content that will help generate demand for your product. You likely already know that customer testimonials can be extremely powerful in this regard—but did you know that the … Read More

What makes a good customer testimonial?

A customer testimonial is a powerful way to build trust and credibility with your audience. After all, if your customers are happy with your product or service, that’s the best endorsement you can ask for. But not all customer testimonials … Read More

10 Reasons Why Customer Success Stories Are Important To B2B Organizations

Introduction B2B companies rely on customer success stories to show off their products in the best light possible. When customers are happy, they want to tell the world how great your product is. By showcasing your product through customer stories, … Read More

The Perils Of Working With Third-Party Contractors To Collect Customer Stories

Introduction As a marketer, one of your key responsibilities is to collect customer stories that can be used in your marketing and sales collateral. You may be tempted to outsource this task to a third-party contractor, but there are several … Read More