Customer Success Story

People sharing a story

How to improve your Customer Story productivity

It’s no secret that Customer Success Stories are important. Case Studies and long-form testimonials can be a great way to show off your organization’s successes, and they can help recruit new customers. But writing Customer Success Stories can be a … Read More

How to ask for Customer Stories

How to ask a client for a testimonial or case study?

Every business wants to hear their customers’ success stories – they serve as sources of inspiration and an excellent marketing tool. After all, who doesn’t like to know that other people have done what we want to do? However, getting … Read More

How to find the gap between the Customer Stories you have and the Customer Stories you need

Find out what are the most effective strategies when it comes to getting customers or prospects to share their success stories. … Read More

Salesforce Home Page

Salesforce Customer Success Stories: what we can learn

In this post, we’ll explore how Salesforce are using Customer Success Stories and highlight some of the key story features.  Please note, these are my opinions only and I have no inside knowledge! Why Salesforce?  Salesforce has hugely influenced the … Read More

Customer Testimonials vs Customer Success Story vs Case Studies

Chances are that you’re using these words interchangeably. That’s a common issue, but there’s actually a difference between customer testimonials vs customer success story vs case studies. And it’s more than you might think. We’ll break down why 2 out … Read More

Why use customer success stories on your website?

Why use customer success stories on your website? That feels like the million-pound question these days. I mean, do you really need client success stories? Is anyone going to read it? Well, the short answer is: ‘yes, but only if … Read More

Customer Success Story Template

You probably get why you should have success stories. They’ll help you acquire more customers through relatable social proof. And you probably have an inkling that they’re the evolved form of case studies.  But do you know what it takes … Read More