When expanding your organisation’s customer success story library, you must ask yourself a few questions. How many customer success stories do we need? How do we get those customer stories? Do we already have those customer success stories somewhere in … Read More
Author Archives: Katy White
Why Intercom is the perfect platform for Customer Stories
When it comes to Customer Stories, B2B product marketers often struggle with how to prove the ROI. It’s not always easy to quantify the impact of storytelling on lead generation and sales, but that doesn’t mean you can’t find ways to … Read More
How Testimonials Trigger B2B Prospects To Buy
You’re not selling to robots, but to real human beings who need to be convinced your product is the right fit for them. Testimonials are a powerful way to create social proof and trigger prospects into becoming customers. In this … Read More
What can B2B marketers learn from social stories such as Instagram, Facebook and TikTok?
In recent years, social media stories have taken the internet by storm. From Instagram to Facebook to TikTok, people can’t get enough of these short, engaging pieces of content. But what can customer stories learn from these social media powerhouses? … Read More
The Power of Narrative Transportation in B2B Testimonial Stories
As a B2B marketer, one of your key objectives is to create content that will help generate demand for your product. You likely already know that customer testimonials can be extremely powerful in this regard—but did you know that the … Read More
What makes a good customer testimonial?
A customer testimonial is a powerful way to build trust and credibility with your audience. After all, if your customers are happy with your product or service, that’s the best endorsement you can ask for. But not all customer testimonials … Read More
10 Reasons Why Customer Success Stories Are Important To B2B Organizations
Introduction B2B companies rely on customer success stories to show off their products in the best light possible. When customers are happy, they want to tell the world how great your product is. By showcasing your product through customer stories, … Read More
How to Use Testimonials and Case Studies to Overcome Objections from Prospects
As a product marketer, you know that one of the most important things you can do is overcome objections from prospects. After all, if you can’t overcome their objections, they’re never going to buy your product! Testimonials and case studies … Read More
The Benefits of Written Testimonials Over Video Testimonials
Testimonials are a key part of any company’s marketing strategy. They provide social proof that your product or service is effective and can help increase conversions by instilling trust in your brand. But what type of testimonial is best? In … Read More
Why Video Testimonials Are More Powerful Than Written Testimonials
Video testimonials are one of the most effective methods of marketing, yet many companies still rely solely on written testimonials. In this blog post, we’ll explore why video testimonials are more powerful than written testimonials and how you can use … Read More