When it comes to Customer Stories, B2B product marketers often struggle with how to prove the ROI. It’s not always easy to quantify the impact of storytelling on lead generation and sales, but that doesn’t mean you can’t find ways to measure its effectiveness. One great way to do this is by using Intercom’s powerful tracking tools to identify which stories are converting customers and why.
What are Customer Stories and why are they important?
B2B product marketers know that one of the most important aspects of their job is to create and nurture relationships with customers. Customer Stories are a way to do this by sharing the successes that your customers have had with your product. Not only do they help build trust and credibility with potential customers, but they also serve as a valuable marketing tool, showcasing the real-world value of your product.
What is Intercom?
Intercom is a customer relationship management (CRM) and engagement platform that helps businesses to build relationships with their customers. It’s used by over 25,000 companies worldwide, including some of the biggest names in tech, such as Slack, Trello, and Medium.
Why is Intercom the right platform for Customer Stories?
There are several reasons why Intercom is the perfect place to showcase your Customer Stories:
Used throughout the buyer’s journey
Intercom is used throughout the buyer’s journey, from awareness to purchase to advocacy, which means you can track the impact of your Customer Stories at every stage.
Personalization
With Intercom, you can personalize your customer’s experience by sharing the right story at the right time. This ensures that your stories are always relevant and helpful, which ultimately leads to more conversions.
Powerful tracking and segmentation
Intercom’s powerful tracking and segmentation features make it easy to see which stories are resonating with your audience and why. This helps you to constantly improve your Customer Stories and make sure they are having the maximum impact. We
Multi-Channel
Intercom integrates with a variety of channels, including email, in-app messages, and push notifications, so you can reach your audience where they are.
Intercom Userbase
Intercom has a strong presence in the B2B Saas space with some of the biggest names in tech using Intercom including Slack, Trello and Medium. This makes it the perfect platform to showcase customer stories as potential customers can easily relate to other businesses that are using Intercom.
Wizu and Intercom
Wizu is a Customer Story platform that makes it easy to collect video and text testimonials to build trust and credibility with your audience. We are building an Intercom integration that will make it even easier for Intercom users to collect and share customer stories.
If you’re looking for a way to showcase the real-world value of your product, Intercom is the perfect platform. With its powerful tracking and segmentation features, you can easily see which stories are having the biggest impact and why. And with Wizu’s upcoming Intercom integration, collecting customer stories will be easier than ever.
If you are an Intercom customer and are looking to improve your customer stories, contact us to find out more about our upcoming integration.