Why Video Testimonials Are More Powerful Than Written Testimonials

Video testimonials are one of the most effective methods of marketing, yet many companies still rely solely on written testimonials. In this blog post, we’ll explore why video testimonials are more powerful than written testimonials and how you can use them to your advantage.

The Power of the Human Voice

There’s no denying the power of the human voice. The spoken word is a potent tool that can be used to persuade, influence, and sell. That’s why video testimonials are so effective; they allow potential customers to hear the enthusiasm and excitement in a customer’s voice as they speak about your product or service. They allow you add emotion to your marketing message when your product or service may not have that emotional appeal on its own.

Video Testimonials are more engaging

A video testimonial is also much more personal than a written testimonial. When someone watches a video, they feel as if they’re watching a real person talking about their experience. They can see the person’s facial expressions and body language, which makes the testimonial more relatable and believable.

Video is more believable

People are more likely to believe what they see with their own eyes than what they read in a testimonial. Written testimonials can be altered or faked, but it’s much more difficult to do so with a video. Customers are more likely to believe what they see and hear in a video than what they read in a written testimonial. A video testimonial is the next best thing to seeing the product or service in person. When potential customers see how your product or service has helped others, they’re more likely to believe that it can help them too.

Video builds trust

Because video testimonials are more personal and believable, they help to build trust between you and your potential customers. If people trust you, they’re more likely to do business with you.

Video is the natural media to tell customer success stories

When it comes to customer stories, video is the natural media to use. Video allows you to show, not just tell, the story of how your product or service has helped others. You can include footage of your customers using your product or service, as well as interviews with them about their experience. This helps potential customers see how your product or service can help them in their own lives. By using video you can control the narrative and show potential customers exactly what you want them to see.

Video testimonials can be re-purposed in other formats

A video testimonial can be transcribed into a written testimonial that can be used on your website or in print materials. Key quotes can be extracted into a pull quote, or, you can create an infographic that highlights key points from the video testimonial.

Video is more likely to be shared

A video is more likely to be shared than a written testimonial or written customer story. When someone watches a video and enjoys it, they’re more likely to share it with their friends and followers. This helps you reach a wider audience with your marketing message.

People are more likely to interact with a video than they are with a written testimonial or written customer success story. They can leave comments, “like” the video, or share it with their friends. This helps create a community around your product or service and builds social proof.

The world is moving to Video

The rise in popularity of TikTok demonstrates that people are more interested in watching videos than reading text. More and more people are comfortable with videos and are more likely to watch a video than read a blog post or article.

As the world moves to video, it’s important that your company uses this powerful marketing tool to its advantage.


As you can see, there are many advantages to using video testimonials over written ones. Video testimonials are more personal, engaging, and believable, which makes them more effective at persuading potential customers to buy your product or service. So if you’re not already incorporating video into your marketing strategy, now is the time to start!