The Next Evolution in Surveys has Arrived as Wizu Integrates with Salesforce

[November 1st, 2017] Wizu, a chatbot that allows users to create conversational surveys, today announced an integration with Salesforce Sales Cloud, Marketing Cloud and Service Cloud, allowing users to connect survey responses to Salesforce records through an API connection. With Wizu, users can create branded customer experience surveys that generate actionable insights and deliver personalized conversations for each customer.

With Wizu’s Salesforce integration, users will now be able to trigger Wizu surveys from Salesforce Sales Cloud, Marketing Cloud and Service Cloud, and connect survey responses with customer data. As soon as a survey respondent completes a survey, their feedback will immediately be added to their contact record. These responses can be set to trigger workflows, send emails or open a case in Salesforce. Merge tags can be added from Salesforce data to personalize the conversation and responses can be mapped to objects including custom objects.

Wizu is an innovative way to measure and improve customer experience, allowing companies to invite their customers to a conversation with a chatbot that will be personalised to them. The bot will use the latest in artificial intelligence and text analytics technology to understand customer emotion offering a deeper insight than traditional surveys.

Companies can customize the appearance of their chatbot by adding a branded avatar, setting a name and changing the language used. They can then select the topics and aspects that will be measured as part of the conversation and choose from a range of question types such as scale ratings, emoji selection, multiple choice and open text.
Wizu is one of the first companies to offer a conversational UI for feedback and with 80% of brands expected to be using chatbots by 2020, it seems like an obvious evolution of the market. With the increase in use of messenger apps, customers are also getting more comfortable engaging with a chatbot in an interface they are familiar with. Customer experience is one of the key battlegrounds in 2017 with 86% of buyers willing to pay more for a better customer experience. This makes measuring and improving that experience hugely important to organizations.

Comments on the News

“The tools companies are currently using to measure customer experience are actually having a negative impact on their experience,” said Simon Neve, CEO & Founder of Wizu. “Wizu is an award-winning innovation that creates a better user experience for respondents and deeper insight for companies. By integrating with Salesforce, users can now synchronise their most important business data with vital customer feedback, allowing them to measure and improve the customer experience.”

Wizu Exhibiting at Dreamforce 2017

Wizu is an exhibitor sponsor at Dreamforce 2017, the most inspiring technology event of the year and the world’s largest gathering of Trailblazers. Wizu is exhibiting at booth 2024 in the Dreamforce Customer Success Expo, showcasing their product with live product demos. In addition, Wizu will be speaking on ‘The 7 Secrets For Successful Customer Surveys In 2018’ in the partner theatre.

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