What Is Customer Experience? (Video)

What is Customer Experience? We have written a number of articles around customer experience strategies, metrics and approaches but lets take a step back and ask ourselves what actually is Customer Experience? Why is it actually important?

To answer these questions we have created a handy little animation which hopes to explain the basic principles of customer experience and some of the reasons that you should be making it an integral part of your strategy.

Enjoy the video and get in touch with us if you want to discuss how we can help you start to measure and improve your customer experience.