NPS, CES & CSAT: What’s The Difference?

NPS, CES & CSAT:  What’s The Difference?

When it comes to measuring customer satisfaction, there are three main stalwarts that most companies turn to. Net Promoter Score (NPS), Customer Effort Score (CES) and Customer Satisfaction Score (CSAT). So what does each of them actually measure and what are the benefits and limitations of each? Well we thought we would save you a lot of research and bring you one nice, handy infographic with a side by side comparison of all three. If you want a more in-depth analysis then take a look at our previous blog article ‘Choosing The Right CX Metric For Your Business’


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